LLC, S Corp, or Sole Proprietor? Choosing the Right Structure

Your Business Structure Matters

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Choosing the right legal structure is one of the first—and most important—decisions you’ll make as a new business owner. It affects how you’re taxed, how much paperwork you’ll need to file, and how protected you are legally.

Here’s a simple breakdown of the three most common entity types for Wisconsin businesses.

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Sole Proprietor

Best for: Simple, one-person operations getting started.

Tax impact: Business income is reported on your personal tax return.

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Limited Liability Company (LLC)

Best for: Most small businesses that want liability protection without a lot of complexity.

Tax impact: Income typically passes through to your personal return unless you choose corporate taxation.

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S Corporation (S Corp)

Best for: Established businesses looking to reduce self-employment taxes.

Tax impact: You pay yourself a salary and potentially take additional income as a distribution, which may reduce your tax burden.

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C Corporation (C Corp)

Best for: Businesses planning to raise capital or eventually go public.

Tax impact: Profits are taxed at the corporate level, and dividends are taxed again on your personal return (commonly known as “double taxation”).

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How to Choose

Some questions to ask yourself when deciding:

Every business is different. A quick consultation with a tax advisor can save you thousands down the road.

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