A business plan doesn’t need to be 30 pages long or full of fancy charts. If you’re just starting out, what you need is a clear, simple plan that helps you focus and take action.
This guide will walk you through the key elements of a business plan that’s actually useful—and easy to create. Follow this guide and your path to success will be clear.
Business plans are essential if you are trying to raise money, but will also help you
It’s not about perfection—it’s about direction.
You can write this in a Google Docs, word or even with pen and paper. Here’s what to include:
What does your business do and what problem does it solve?
Keep it short and clear. Think of it as your elevator pitch.
Example:
“Green City Cleaning is a Milwaukee-based residential cleaning service that focuses on eco-friendly products and flexible scheduling.”
Who is your ideal customer?
Where do they live?
What do they need?
How will they find you?
Tip: Avoid saying “everyone.” Be specific.
List what products or services you are offering. Include pricing of each item.
Example:
How will people learn about your business? Alex Hormozi has a great line that if you are earning less than $1 million per year in your business. The problem you can't grow is that people do not know your business exists.
Marketing needs to address how do I get my IDEAL customer to know we exist.
Think social media, referrals, Google Business Profile, online advertising, flyers, networking, local fairs or markets.
Start simple:
Focus your efforts on one or two areas so you don't spread to thin.
How will the business run day to day?
List your location, hours, tools, software and key partners.
Some Examples:
Estimate startup costs and monthly expenses. Determine how many sales you need per month to break even.
Include basic numbers:
Set short and long term goals. You can also write what steps you need to take each day, week or month that will result in your goal being achieved.
Example:
A simple business plan won’t guarantee success, but it will make your journey a lot smoother. Think of it as your GPS—it helps you know where you’re going and how to adjust along the way.